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Pourquoi nos réseaux sociaux nous connaissent si bien?

S1 E3
·
2025

Theo spends far too much time on social media. And sometimes, he feels like these apps know him better than he knows himself. Suggested videos, recommended content, highly targeted ads: everything seems to be spot on. But how do these platforms know what to show us? Every click, every search, every video watched leaves a trace. From there, AI-powered algorithms observe our habits, make connections, and adjust what appears on the screen. Gradually, the content becomes more similar and gives the impression of having been chosen especially for us. But what are these choices really based on? How well do these systems understand our tastes... and what do they do with everything they learn about us?

Levels:
Elementary Grade 7 Grade 8 Secondary Grade 9 Grade 10 Grade 11 Grade 12
Subjects:
Health and Physical Education Health Canadian and World Studies Geography (Canadian and World Studies) Computer Studies Français Science and technology Social Sciences and Humanities Philosophy and Religions
Skills:
Self-Directed Learning Communication Innovation Digital Literacy Critical Thinking Problem Solving
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E1 : L'IA est-elle vraiment intelligente?

Theo puts artificial intelligence to the test. It impresses, makes mistakes, and imitates humans at high speed. But does it really understand what it's doing... or is it just pretending?
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E2 : Qu'est-ce qui se passe quand on écrit un prompt?

Theo wants to understand how Servo can respond so quickly and with such confidence. Behind these well-crafted sentences, what is AI really doing when it writes? And above all, are they just telling us what we want to hear?
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E3 : Pourquoi nos réseaux sociaux nous connaissent si bien?

Theo feels like his social media accounts know him inside out. Behind every suggestion are algorithms that analyze our clicks and habits. But how far do they go?
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E4 : Peut-on faire confiance à l'IA?

Theo sometimes feels that Servo is talking nonsense! The AI's answers may seem clear and reliable. But where do they come from, and what are they really worth?
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E5 : Hypertrucage : une nouvelle ère de la désinformation?

Theo stumbles upon a disturbing video. Real or fake? With deepfakes, images and videos can lie, and distinguishing between truth and fiction is becoming increasingly difficult.
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E6 : L'IA va-t-elle remplacer les journalistes?

Theo discovers that some articles are written with the help of AI. But when a machine is involved in the news, who checks it?
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E7 : L'IA a-t-elle des émotions?

One of Theo's friends confides in an AI as if it were a real confidant. AI seems capable of empathy. But does it really feel anything, or is it just imitating our emotions?
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E8 : L'IA peut-elle être créative?

Theo dreams of creating a masterpiece and wonders if AI can do the same. It's true that AI creations are impressive. But is it really creativity... or just a well-crafted recomposition?
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E9 : Est-ce que l'IA est écolo?

Theo wonders: can AI help the planet when it consumes so much energy? Between ecological promises and increased consumption, the picture remains ambiguous.
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E10 : Est-ce que l'IA va « vraiment » détruire l'humanité?

Between alarmist rhetoric and real-world applications, Théo tries to understand what AI really threatens.
    Levels:
    Elementary Grade 7 Grade 8 Secondary Grade 9 Grade 10 Grade 11 Grade 12
    Subjects:
    Health and Physical Education Health Canadian and World Studies Geography (Canadian and World Studies) Computer Studies Français Science and technology Social Sciences and Humanities Philosophy and Religions
    Skills:
    Self-Directed Learning Communication Innovation Digital Literacy Critical Thinking Problem Solving